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Improving Bathrooms – The Specifics
by: Raynor James
One of the best ways to increase the value of your home is to improve the bathrooms. Here’s a primer on things to consider.
Sinks
Villeroy and Boch makes a sink that mimics a boulder worn into a bowl by water flowing into it. It can be quite handsome in a minimalist home or a rustic one. You can see it and others at villeroy-boch.com.
Concrete Jungle makes some dramatically simple concrete sinks and vanities that surprisingly look very modern, or very farm-house. Check concretejungleonline.com if that idea appeals.
Walker Zanger’s designs include a perfectly simple sink in white marble for a dressier look. They also have a sturdy dark wooden “table” base that gives it dramatic contrast. You might enjoy visiting walkerzanger.com for more ideas.
Showers
A shower separate from the tub is one of today’s favorite luxuries. Some of them have been designed to feel like rain (at least part of the time). Dornbracht has one called “RainSky M” which can be checked out at dornbracht.com.
Large frameless (or nearly frameless) glass shower enclosures are showing up in more and more homes. MAAX makes a line of showers with features like overhead “waterfall” systems, hand held shower heads, and body sprays coming from the side that work well in a frameless enclosure.
I helped a family sell a home with a very interesting master bath not too long ago. It had a shower much like the one described above, but it was designed for two people. It looked like a glass room “floating” inside the large bathroom.
Tubs
As for tubs. Well. Would you believe a tub in an arched tile niche with a gas log fireplace at its foot? Believe it. Can you imagine a nice long soak while listening to flute music and sipping chilled champagne? (James Bond can keep his martini.)
Then there are the Acryline tubs which employ warm air hydro-massage to counter the effects of the daily rush-grab-dash of life. Explore their therapy theory at acrylineusa.com.
You get the idea. Updated means simple. It does not mean blah. It does mean coddled. It can give you and your family pleasure and comfort while you live in your home. It can increase your home’s sale value. You’ll be tempted, but don’ overbuild your neighborhood with the Taj Mahal of bathrooms if you want to be pleased with the result when you sell.

 

 


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Steps to a Writing an Effective Press Releases
by: Diana Ennen
Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I’m going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let’s go.
We’ll briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly. To a busy editor, that all too familiar “10 second glance” says a lot for you and your business; it let’s them know if you’ve done your research enough to warrant that release to be placed in their newspaper or magazine.
Here are your essentials:
"FOR IMMEDIATE RELEASE" on the top left of the page.
Your contact name, phone number, e-mail address, and website follows.
Headline is next, normally in bold and centered on the page. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the release. It’s that important.
The press release body starts with the location of the release and the date (Margate, Florida, May 5, 2005.)
Most press releases are between 200-500 words, and no more than a page. The first paragraph has the most important information. Don’t save the best for last, it won’t get read. In this paragraph answer the questions, who, what, when, where and why?
It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go over board, trying to dazzle the editor, it won’t work.
Target your release. You will be sending your release to a specific audience so make sure that in your release you keep to what would appeal to that audience. What don’t they know that you can add? Nothing works better than getting an “AAH HAA” when an editor is reviewing your release.
Provide statistics. Do some research and find some relevant information that applies. You can easily do this through Google. Once you find your quote, do a Google search or Yahoo quote on that particular topic. However, don’t stop on the first Google link and take that for gospel. Research it a bit further. Have it come from a respectable company or magazine.
Include relevant quotes from experts in your field that will reinforce what you are saying. Approach authors, leaders in your Industry, and other experts that back up the facts you are stating in your release. They will normally appreciate the added publicity and you get the quote you’re looking for. For example, as an author I’ll often get asked to provide a quote for an article on home-based businesses or the virtual assistant industry. I welcome the opportunity as it provides me more publicity.
Also, if you have a satisfied client that you feel will add credibility to your Release, add a quote from them as well. The first time you mention the expert, write out their full name. Then list them by last name or Mr. and Mrs. Smith only. I normally prefer the last name.
The last paragraph should be your call to action. You’ve talked the whole release about your business or product, now tell them what to do with the knowledge they just acquired.
At the bottom of the release include ### to indicate you are done, followed by a short bio. Make sure if you include your website that you include http:// in front of it for search engine recognition.
Your bio should include your information, any books authored, etc. Double check this for accuracy. At this point, you’re tired and done with the Release. But if it goes out to the world with the wrong web address, the valuable time spent even writing the Release has been wasted.
That’s it; the basics for writing a press release! Now one other thing I’d like to add in, they work! They truly work. I’ve had a recent release get accepted by PRWeb (and yes they do reject bad ones!), and then go on to hit several other major newspapers and media outlines and the Google alert, which resulted in our paper in the area contacting me. You want to set up a Google news alert for your name so that you can follow the path and see when you make the news so you can follow up. Also, PRWeb at http://www.prweb.com has complete guidelines for setting up a good press release. Go with the extra money and spend $20.00. It’s worth it to get the additional exposure.
About The Author

Diana Ennen is the author of numerous books including Virtual Assistant: the Series, Become a Highly Successful, Sought After VA, Words From Home, Start, Run and Profit from a Home-Based Word Processing Business & the Home Office Recovery Plan. She specializes in publicity and book marketing and is president of Virtual Word Publishing http://www.virtualwordpublishing.com and http://www.Publicity-VA.com. Articles are free to be reprinted as long as the author’s bio remains intact